Timeline of the Brand

More About Sunita Shekhawat

Heritage, heirlooms, and handcrafted artistry form the core of Sunita Shekhawat’s ethos. Rooted in the vibrant traditions of Jaipur, the brand is renowned for creating timeless modern heirlooms that seamlessly blend tradition with innovation. Inaugurated by the iconic Rajmata Gayatri Devi of Jaipur, Sunita Shekhawat has become synonymous with Modern Meenakari (enameling) and exquisite colored gemstone jewelry, with flagship stores in New Delhi and Jaipur and a growing international presence.

The art of enameling, celebrated for its craftsmanship and rich history, stands at the heart of the brand’s identity. Each piece is treated as an artifact, embodying a delicate balance between preserving tradition and embracing modernity. The challenge—and strength—of the brand lies in maintaining this equilibrium, ensuring authenticity while pushing the craft’s boundaries.

Sunita Shekhawat has revolutionized enameling, introducing an expansive palette of colors and pioneering innovation in design. This dedication to craftsmanship and creativity is immortalized in the Museum of Meenakari Heritage (MOMH) in Jaipur, India’s first museum dedicated to the art of enameling.

Beyond enameling, the brand is celebrated for its high-colored gemstone jewelry, which is distinguished by bold color combinations and intricate designs. Over three decades, Sunita Shekhawat has emerged as a visionary artist, redefining fine jewelry and continuing to elevate the legacy of Jaipur’s jewelry traditions for a global audience.

1993

Launch of Midas Signature Jewelry

The journey of the brand Sunita Shekhawat - Jaipur began with Sunita Shekhawat and Dileep Singh, first-generation entrepreneurs. With no prior experience in jewelry, they transformed a spare bedroom in Jaipur into a small boutique driven by a passion for heritage and craftsmanship. Their first milestone came with the launch of "Midas Signature Jewelry," inaugurated by the elegant Rajmata Gayatri Devi of Jaipur, symbolizing their connection to Rajasthan’s royal legacy. From humble beginnings, they built a brand celebrated globally for blending tradition, innovation, and artistry—a timeless story of perseverance and excellence.

1999

Journey from a room to a brand

Sunita Shekhawat's journey began when she started creating jewelry for her loved ones and close friends. Her passion for craftsmanship and heritage soon captured the attention of others through recommendations from customers who admired the quality and creativity evident in her designs. Driven by commitment and a desire to preserve the art of workmanship, Sunita began transforming her venture into a globally recognized label. Her path, from humble beginnings to widespread recognition, reflects her determination and innovation while honoring the timeless appeal of traditional craftsmanship.

2000

The event at Jaipur with Princess Diya Kumari

Sunita Shekhawat hosted its inaugural in-store jewelry event in Jaipur, marking a significant milestone in its journey. Graced by Princess Diya Kumari of Jaipur as the Guest of Honour, the event celebrated craftsmanship, tradition, and the brand's growing prominence in luxury jewelry. Her regal presence underscored the brand's deep connection to Rajasthan's royal heritage. Guests admired exclusive jewelry collections, showcasing the artistry and innovation that distinguish the brand.

2000-2003

Inauguration of the First Boutique at Mehrangarh Fort

Sunita Shekhawat made history by launching its first boutique outside Jaipur at the renowned Mehrangarh Fort, Jodhpur. This marked the brand's first collaboration that seamlessly fused Rajasthan's royal legacy with the signature craftsmanship of the brand. The magnificence of the fort provided a fitting ambiance for the brand's philosophy, where tradition meets modern innovation. It marked a significant milestone in the brand's expansion, allowing patrons to experience culture through exquisitely crafted jewelry. Sunita Shekhawat, the visionary behind Jaipur’s timeless pieces that transcend eras, brought her journey of ideas to fruition with this boutique at Mehrangarh Fort.

2005

Featured in Jewel in the Crown, Bombay Times

A defining moment for the brand was its front-page feature in Bombay Times under the headline 'Jewel in the Crown.' This prestigious coverage highlighted the brand's artistry and innovation, introducing it to a broader audience in Mumbai. Adding to its significance, Rajmata Gayatri Devi of Jaipur endorsed the brand in an exclusive interview, commending its exceptional craftsmanship. Her support enhanced the brand's reputation beyond Jaipur, positioning it as a rising star in luxury jewelry. This rare recognition established the brand as a pioneer in blending traditional artistry with modern design, solidifying its national and global appeal.

2006

Flaunting Jewelry by Sunita Shekhawat

Sunita Shekhawat honed its expertise, and soon, well-known personalities such as Lara Dutta, Aditi Deshmukh, and Shobha De graced the exquisite craftsmanship of Sunita Shekhawat. These icons, renowned for their discerning taste, praised the brand for its artistry and exclusivity. The versatility of Sunita Shekhawat served as a remarkable endorsement, with the brand becoming the preferred choice for everything from red carpets to private events. Every appearance was a milestone, and without question, the brand was established as a mainstay in the luxury jewelry landscape. This recognition reinforced its position and laid the foundation for further success and international acclaim.

2010

Jodhpur Wedding: Jewelry for the Royal Family

A momentous occasion for the brand was designing bespoke jewelry for the royal family of Jodhpur for the wedding of Yuvraj Shivraj Singh and Gayatri Kumari Pal. Rooted in a longstanding relationship and Sunita Shekhawat's childhood exposure to Rajasthan's royal heritage, the collaboration beautifully fused tradition with the brand's artistry. Each piece of jewelry embodied Jodhpur's regal legacy, and the collection was met with high praise from the royal family, further solidifying their deep association with the brand. Sunita has long had the patronage and admiration of the Maharaja and Maharani of Jodhpur, and this royal endorsement elevated her reputation as a creator of timeless, bespoke treasures—revered by connoisseurs and celebrated by Rajasthan’s royalty.

2012

First Flagship Store in Jaipur

Opening the flagship store in Jaipur marked a significant milestone for the brand's journey in the Pink City of India. The introduction of the "Jewelry By Appointment" concept at this boutique offered a novel perspective on luxury shopping. The store provided a welcoming atmosphere to ensure each customer received personalized attention and tailored service. This store embodied the brand's commitment to exclusivity, craftsmanship, and client-focused luxury standards, redefining the landscape of upscale jewelry retail in Jaipur and beyond.

2014

Journey from an Eponymous Label to a Brand

The brand's evolution from an eponymous label to an internationally renowned name has been marked by significant branding and media recognition milestones. A feature in The New York Times highlighted the brand's artistry and innovation, setting the stage for its global appeal. As branding underwent a transformational overhaul, leading fashion and lifestyle publications such as Vogue, Harper's Bazaar, and Hello! began featuring the brand. They delved into its exquisite designs, creative journey, and even Sunita Shekhawat's personal story, captivated by the narrative behind the artistry. These campaigns and features cemented the brand's reputation as a pioneer in luxury jewelry.

2016

First Flagship Store in Defence Colony, Delhi

The brand inaugurated its first flagship store in Delhi's Defence Colony, a renowned hub for designers and luxury brands. This milestone introduced the brand's exquisite heritage-inspired jewelry to the capital's elite clientele. The boutique, strategically located in this dynamic area, epitomized the brand's unwavering commitment to artistry and exclusivity. Adding a personal touch, Niharika Shekhawat, Sunita's daughter, oversaw the store, ensuring every guest's tailored and seamless luxury experience. The store reinforced the brand's foothold in one of India's most distinguished neighborhoods.

2018

Opened Boutique Store at DLF Emporio, Delhi

The second Sunita Shekhawat Jaipur boutique opened at DLF Emporio, India's premier luxury shopping mall, renowned for hosting top global and Indian brands. Known for its invite-only concept, DLF Emporio provided the perfect setting to showcase the brand's heritage-inspired jewelry to Delhi's discerning clientele. Managed by Niharika, the store embodies the brand's commitment to artistry, exclusivity, and personalized service. Sharing the space with other prestigious global brands such as Cartier, Louis Vuitton, and Rolex, the boutique enhances its presence in India's most exclusive retail destination, reinforcing its reputation as a leader in luxury jewelry.

2019

The Inception of MoMH (Museum Of Meenakari Heritage)

The Museum of Meenakari Heritage (MoMH) in Jaipur is a monument that beautifully showcases India's rich tradition of enameling jewelry, with charm and elegance at its heart. In collaboration with Sunita Shekhawat, Dr. Usha Balakrishnan co-curated the museum to honor the art of enameling craftsmanship in India. The museum is a tribute to the skill and artistry of enamel artisans, preserving and displaying their work for future generations to admire. This unique initiative reflects a deep commitment to preserving tradition while providing a platform for this timeless legacy to shine truly.

2024

Launch of the MoMH (Museum of Meenakari Heritage)

In March 2024, Sunita Shekhawat inaugurated the Museum of Meenakari Heritage (MoMH) in Jaipur, India’s first institution dedicated to the ancient art of enamel. Spanning over 3000 sq. ft., the gallery is situated near Jaipur’s historic walled city. The museum features over 300 images sourced from more than 30 prestigious museums, private collections, art galleries, and auction houses across the globe, documenting the intricate history of enameling from Renaissance Europe to its arrival in India. The launch of MoMH has garnered unprecedented global coverage, with features in leading publications like Condé Nast Traveller, Vogue, Harper’s Bazaar, and The Times of India. This initiative marks a significant milestone in preserving India’s cultural heritage while promoting the global recognition and appreciation of enamel craftsmanship.

2024

Jewelry for the Ambani wedding

Another remarkable moment occurred when Mrs. Nita Mukesh Ambani, Chairperson of the Reliance Foundation, adorned custom jewelry by the brand during her son's wedding. For such a monumental occasion, the meticulously crafted collection epitomized the perfect fusion of traditional artistry and contemporary sophistication.

This collaboration stood as a testament to the brand's mastery in creating jewelry that is not only elegant and graceful but also timeless. It became an integral part of one of India's most iconic celebrations. This moment marked a defining milestone, underscoring Sunita Shekhawat’s esteemed position in the luxury jewelry industry.

The Art of Timeless Elegance

Explore the Elegance of Sunita Shekhawat Jewelry, where heritage craftsmanship meets contemporary artistry. Discover exquisitely handcrafted earrings that embody the essence of timeless luxury, seamlessly blending tradition with modern sophistication.

Founder

Sustainability

Uniquely Us

Epitomizes the essence of Sunita Shekhawat's jewelry collection, where each piece is meticulously crafted to embody unparalleled craftsmanship, timeless elegance, and a distinctive artistic vision.

Bespoke

Give a personalized touch to your heirlooms with our skilled craftsmen and innovative design guided by Sunita Shekhawat’s devotion and attention.

Ethically Sourced

From sourcing raw material to the final display at our ateliers, we take into consideration our responsibility towards the environment.

Authenticity

Each Sunita Shekhawat piece comes with a certificate of authenticity and is eligible for repair, so shop without worries.